“I never saw a discontented tree. They grip the ground as though they liked it,
and though fast rooted they travel about as far as we do.” —John Muir


Luxury is a relative term. To some, luxury defines extravagant living. To others, it’s being able to unplug and leave behind the demands of everyday life. To us at Bear & Blue, “creature comforts” and “roughing it” aren’t all that different. They're about kicking your feet up by the fire, sipping a brew, playing a game, enjoying good company, and staying warm. 

We may struggle to find the right word for this mood of coziness & contentment. So we'll borrow a centuries-old term from the Danes: “hygge.” Pronounced /hue-guh/ hygge doesn’t require owning fancy things, having a certain lifestyle, or learning special skills. It only requires a conscious appreciation, a certain ease, and the ability to not just be present, but recognize & enjoy the present.

If you've ever enjoyed reading a book by the campfire or a cup of hot cocoa on a snow day you've experienced hygge. We hope the products we offer serve to enhance this version of an opulent life.